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Welcome to Shopper Thoughts

Shopper Thoughts is a way for consumers to share their experiences and thoughts. This helps us to develop the right products and to create the best shopping experience we can for you.

We'd like to know your thoughts

Every day you're faced with lots of different choices. Not just along the supermarket aisles, but in every walk of your day-to-day life. If you're a member of the Shopper Thoughts Panel, we will send you regular surveys to complete so that we can understand what you like and what you dislike, what issues are important to you and how we can serve you better in the future.

Here's what our shoppers say

The surveys are relevant to us as a family and the rewards are very useful
David C
Member since November 2011
Non-intrusive, very easy to complete and it's nice to think one's views and experiences may contribute to improvements in the shopping experience
Julia C
Member since September 2011
Quick and easy to complete. It's good to be involved in helping to make shopping more relevant for customers
Graham M
Member since November 2011
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