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Welcome


Welcome to Shopper Thoughts

Shopper Thoughts is a way for consumers to share their experiences and thoughts. This helps us to develop the right products and to create the best shopping experience we can for you.

We'd like to know your thoughts

Every day you're faced with lots of different choices. Not just along the supermarket aisles, but in every walk of your day-to-day life. If you're a member of the Shopper Thoughts Panel, we will send you regular surveys to complete so that we can understand what you like and what you dislike, what issues are important to you and how we can serve you better in the future.

Here's what our shoppers say


Questions are easy to understand and having the opportunity to give my opinion makes me feel valued
Jacqueline M
Member since August 2011
I like to know that my opinions count and are heard and I trust that you do so
Juan R
Member since November 2008
Quick and easy to complete. It's good to be involved in helping to make shopping more relevant for customers
Graham M
Member since November 2011
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